Key Personnel

rachael Castell, CEO

Working from a background of business development in the film and audio-visual industries, I am now turning my attention to Our Pledge, an idea that was born in 2015 and which I’ve been tinkering with ever since. Our Pledge delivers on my experience as a consultant in emerging media and tech, combined with my personal interests: environmental activism, new economic policies, emerging technologies, the power of positive language, and the human desire for reward and fun.

Christine Hooper, Design

Christine is an award-winning designer/director hailing from Birmingham. You can find out more about her work at

Amy Johnson, Business Support & Community Building

Amy is a creative partner live event specialist empowering female entrepreneurs through business support and community building. Say hello at