One Week In...

Morning folks.

It’s a blog about: #WorkingAlone #StartUps #SkyvingOff #NotSkyvingOff #Fear #MusicInspo #Guilt #Friends #WhatTheFuckImDoingEveryDay #DavidBowiePhilipGlass #InspiringWomen #ContactLenses

So it’s Monday morning here in Barbican Centre, my office for today. Monday morning time to start the week. Monday morning, time to write a little on this new stage.

I promised myself that I would share this ‘journey’ in case anything I learn along my way is useful to anyone else along theirs. I hope so. Things really wouldn’t have gone to plan if not. I mean, the core part of this plan is to learn. I mean, to my mind.. there is no failure if you’ve learned along the way.

So, first of all.


Several people (my mum) have asked me how I know what I’m doing now that I am working toute seule. Well, I don’t claim to #KnowWhatIAmDoing but I’ve got an idea for how to spend the hours to go in the right direction <hopes>. A lot of this comes with the clarity of having thought about Our Pledge for approx 4 years. So don’t underestimate the power of a long percolation.

Also, I’m a great believer in the power of simplicity. Things often feel complicated but when you look at them, they are not. They are simple. Simply a series of steps taken in the correct order towards a clear destination. Steps taken with the always present preparedness to change course if need be.

This week, the steps I’ve taken include:

  • registering Our Pledge at Companies House

    • luckily this was essential for inclusion on the Women In Business scheme at #EnfieldBusinessCentre so even though it felt weirdly scary and official I had no choice. I am a fan of having to do things. It helps you #GetsThingsDone

    • It was easy, it cost £12, I am the only shareholder, shares cost £1, I am not a millionaire as yet, I am however an optimist

  • booking meetings with my #FinancialAdvisor and my #Accountant. Mostly because these feel like the grown up things you are supposed to do when you are working on a #StartUp but also:

    • income protection for if I get #HitByABus (classic way to get injured)

    • business accounting requires #meetings for #professionalism. Also I really like my accountant Keith. He is reassuring, I recommend him.

  • meeting the fantabulous Christine Hooper who is the eyes and hands behind the exquisite #brand design for Our Pledge. She is also my friend. HI CHRISTINE. (She is reading this before anyone as she needs to check it before it goes live). As a result of this meeting we have:

    • created a design for a business stamp (instead of cards as this is more environmentally friendly :)

    • made letterhead for me to use as the framing for my #marketresearch #surveys

    • started working on flow diagrams for user stories on this here website so it is visually clear as well as in words #ILOVEWORDS but often times people prefer #IMAGES

  • Signed up for #QuickBooks on Christine’s recommendation

    • It is suuuper slick and I love it already it does all the things. Well done Quickbooks.

  • Written my consumer Market Research survey (1st Draft)

    • if you have volunteered to go through this with me I am coming for you

    • if you have volunteered to go through this with me thank you :)

    • I think this will be iterative the more people I talk to as I want to make sure it covers everything and generates the most useful information - both for me, and for businesses and for the world #NothingLikeAGrandGoal


I also had my first official meeting with my advisor from Enterprise Enfield’s Inspiring Women Business Growth Scheme. I’m so in love with this place. So much so that it was the inspiration for my first #InstaStory. Which took me AGES. Jesus, I am NOT a digital native, dudes. I had my meeting and then sat in the foyer working out how to add photos to a story and all that jazz to the point where Geoff (advisor) came out and was like ‘are you ok? You are still here’, and I was like ‘I’m trying do to an instastory’ and he was like… ‘oh’. But then he was like ‘you can get me in it if you like’ so I was like:

Geoff asked me lots of questions about Our Pledge: marketing plans, financial plans, environmental impact assessments <3 and gave me some homework:

  • this week my homework is to write my business plan into their model, which I have started but not finished and now I have a guide and someone to present it to so I am #HAPPY

  • I also get access to two seminars and 5 more hours of one to one help with Geoff


So, the interesting thing about working for yourself is that you’re master of your own timetable. For instance, you can spend all morning writing a blog if you want <ahem>. With that in mind, when my friend Bishi invited me to watch the dress rehearsal of Philip Glass’ David Bowie Symphonies at #RFH on Thursday, I said an immediate #YES. I went, it was beautiful, I felt very honoured. And I love BIshi’s company, so added bonus. I also discovered #AngeliqueKidjo whose voice was so rich and glorious. You can find her on Spotify and listen to her all the way home on the tube.

RFH Philip Glass 10 May 2019.jpeg

The other interesting thing about working for yourself is that you’re also master of your own #GUILT. And if you are not used to spending a few hours of an afternoon doing something lovely but not essentially ‘on point’ for your project… you may find that you feel #ATouchAnxious. Don’t worry. This will fade. Particularly if you work til 11pm that night doing the things you might have done that afternoon. It’s all a balance guys. It’s all a balance. And actually why not reverse what you do when, and catch a concert in the avo and work til late.

Actually I keep thinking about how weird it is that we work all through the daytime hours when the sun is up and the air is inviting, and that we socialise at night. I’m switching it up from now on in.


Because let’s face it, daily disposable contact lenses are a fecking disgrace and I should have known better in the first place. Gonna write a separate blog about this point, but y’know. Thinking. Living. Learning.*

OK. It’s time for lunch and that’s enough of this. I’m sure there were other things, but overall it was a good week and I enjoyed myself and I’m cracking on.

Thanks for reading.





On the topic of the Environment, I went to the inaugural Extinction Rebellion meeting in Leyton/stone. Hosted in The Luna Lounge this humble initial meeting was really… good/warm/gently exciting! It was very much in keeping with all XR events I’ve been to, it was the model of respectfulness, passion, space, mindfulness. We even employed the XR hand signals which initially seem tiresome but are actually rather addictive <waves hands>. It was generally great to sit in a room with other people who are as concerned about the state of things and also my neighbours. More on this to follow too. I’m an XR fan so message me if you’re keen to find out more about them.