This is a blog about #updates, #partners, #pilots, #notlikeonesthatflyplanes, #themayor, #yesthatmayor, #TransitionLeytonstone, #support, #fear, #instastories, #AOB
So it’s been a while. Weeks, years, aeons… who’s counting? Hopefully not you, and hopefully not in some kind of terrible judgemental way. Although if that was true, maybe Our Pledge wouldn’t be for you. It’s supposed to be about positivity and forgiving and working together and… anyway, none of you guys would be judgemental. It’s not our (pledge) style.
So yes. I fell off the blog-wagon. Some life happened, it got in the way.
BUT! I’m worried that you’ll think I’ve been resting on my laurels when I very specifically in my last post determined that I was tending my laurels. I love my laurels. Laurels are my bag. Let me tell you about some recent bags of laurels? I would like that.
Jonny Daymond : non-executive director
Hey y’all I’ve got me a business partner. Pard’ner. Howdy pard’ner (sorry can’t help it).
Earlier this month, my friend and mentor Jonny Daymond came on board at Our Pledge as a non-executive Director. JD’s been working with me in a consultancy capacity since June and has considerable expertise in sales and business development so he can help me be #realistic and #nottooemotional about things like #money and #thattheplanetisburning. Jonny helps me keep a level head and a level bank balance which makes him epic and necessary. Thanks Jonny!
Stone Mini Market : pilot partner
Yes indeedy! Pilot partner. Pard’ner (not sorry). Stone Mini Market is a small 'corner shop' in Leytonstone that has been leading the field locally in becoming more environmentally aware. From household #liquidrefills and returnable milk bottles to stocking #vegan produce, the store has been gently persuading locals to change their shopping habits. They are epic and I love them! Most people who meet them do.
Indeed, they have a loyal following (11k followers on instagram) who are now in an ongoing dialogue about what else can be done. As a result, the shop has outgrown its current premises and will be moving in a few months. With that in mind, Our Pledge is working with shop owners Adrienne and Okan to identify their customer’s needs so that we can roll out our first full campaign. So watch this space 👀. And maybe while you watch it, do this survey.
Transition Leytonstone : support partner
Hands up who’s heard of the Transition Network? Mmmhmm, yes yes, is that a hand at the back? OK that’s probably not enough of you.
Transition is ‘a movement of communities coming together to reimagine and rebuild our world’ and their principles and positivity really informed some of my thinking around Our Pledge.
So it’s been BRILLIANT to reconnect with Transition Leytonstone and gain their support for what we’re doing with Stone Mini Market. If you live in the E11 area, they are an amazing local force and resource (they run a highly successful #communityfridge for example) and are well worth a follow.
There’s more ‘space-watching’ here too as they are working on a fab e-directory concept too that I’m very excited to be involved with.
Meeting at The Mayor’s Office
A couple of weeks ago, following a short pitch to Heidi Alexander at an event on #airpollution in London, I was invited in to the Mayor's office to talk to them about how Our Pledge might provide a resource for achieving their environmental goals in the long term. How #exciting! (I’m #excited).
Consumer and business surveys : additional research and development
Alongside all of the above, we have been constantly researching potential partners, other business models, working references and target partners. We have also rolled out (and continue to share) a consumer market research survey which is constantly informing my work as I move forward. If you haven’t done it yet, might you? I would mucho appreciate it.
AND… if you have any other thoughts, ideas, #feedback or the like, PLEASE feel free to share it. I do not know all the answers and appreciate #input. FYI input is often rewarded by #cake.
We've also rolled out a gentle series of Instagram advice and eco-wisdom that has formed a bed for future, far more involved social media and marketing. Also… though I am mighty terrified and afeared of awkwardness… I will be starting to create regular insta-stories and will be rooting the advice on the page in my own experiences and actions. www.instagram.com/ourpledgeuk. GET ON IT INSTA-PEOPLE (please) (thanks) (love you).
I’ll try not to get obsessed with contouring and that…
Massive congrats to our pledge’s own amy j!
Our Pledge wouldn’t be what or where it is today without the support of megastar Amy Johnson who has helped me with Our Pledge outreach and overall solid gold support since the get-go. Because she is a megastar (see above ref to ‘megastar’), she’s also only gone and produced an award-winning show at the Edinburgh Fringe.
Genesis: The Mary Shelley Play has won both BEST OVERSEAS PRODUCTION & BEST INDIVIDUAL PERFORMANCE, at the Derek Awards 2019.
Bloody fantastic Amy and team. Fantastic but not at all surprising (megastar).
And that, I think folks… is that!
So take care out there and speak to you soon.
Big love to you and the world,
Rachael and the Our Pledge crew x