Stone Mini Market is a market for the local community of Leytonstone. In 2019, we ran our first successful campaign on OurPledge which allowed us to install refill stations.
As we planned to move to new premises in September 2020, we realised it was an opportunity to be even more eco-friendly! So, we conducted some market research and based on what our customers told us we decided to go all out on stocking plastic free, sustainable, zero waste and other environmentally friendly alternatives. Which was quite scary!
To make sure we were doing the right thing, we asked our customers to buy vouchers for sustainable goods that we wanted to sell in the future!
We set 3 targets, and the higher the target we hit, the higher the discount we decided to offer.
Customers were able to buy as many vouchers as they liked and we gave them 6 months to spend them.
We also made it clear that if we didn’t hit our target, we would not take any money.
At the end of the campaign, we had made almost £23k and replaced over 100,000 plastic or plastic wrapped items from our shelves.
