Target Industries

  1. To begin with, Our Pledge is going to focus on the restaurant and food industry as there is a huge amount of interest and awareness in this space at the moment with more and more restaurants and coffee shops offering vegan options and other more ethical choices.

  2. In the mid-term however, we want to encourage users to reach out to fashion, beauty and finance as targets.

  3. In the long term, the application of Our Pledge to businesses is up to the users. If you see an opportunity to encourage a business to behave better, then that’s up to you!