Pledging helps to give you agency in your local shop. Our High Street is not particularly good and so pledging it gives you the opportunity to directly influence and encourage a certain kind of shop and regenerate the High Street in the way you want it

Shops might assume that because people are still buying things, they don’t need to offer new environmental stuff - BUT THAT’S NOT TRUE there was just no way to tell them

I am loving this idea! At the moment I don't use your shop very often, simply because we have another supermarket slightly nearer to our house. But if you pledge to reduce plastic, this is something my family and I care about a great deal. We would always shop in your shop if you are doing your bit to reduce plastic! Thank you for helping the environment, it is great to see! Good luck!

OurPledge was so easy to use. Not only was the entire campaign co-managed and delivered by OurPledge but it also created a customer database that we never had before, brought us unexpected profile and PR and helped in our negotiations with suppliers